Buying a diamond doesn’t have to be scary

By: Mike Holland


Photo courtesy of GIA (

Diamonds are a natural wonder and a rare occurrence. They are also considered to be one of the most beautiful and durable gems on Earth – and no two are exactly the same. It’s no wonder they’ve always been held in such high regard!

While diamonds are indeed rare and beautiful, understanding their quality and grading can sometimes seem confusing and intimidating. Determining which shape, size and quality of diamond to go with can often be a difficult and time-consuming task. Once you get past all this, there are still so many more factors to consider! Relax; we’re here to help! (Also see our Diamond-Buying Guide)

We must caution you that high grading does not always guarantee a beautiful diamond; it does however, guarantee an expensive one! You must also use your own eyes by looking at and interacting with diamonds, aided by the assistance of an experienced consultant.

Remember, you don’t have to be an expert in quality and grading to know when you’re seeing a beautiful diamond! This first-hand approach will also help you to become more familiar with diamonds and will greatly assist you in selecting the right one.

We can certainly help to relieve some of the stress and pressure that can come along with purchasing a diamond. After all, diamonds mark some of the most monumental moments in life. Selecting the right one is very important, but we believe it should also be an enjoyable process for you.

At the Elizabeth Diamond Company, we take both the science and the sale of diamonds very genuinely and very seriously. If you’re reading this, then you likely have a few questions about diamond quality, diamond grading, and/or diamond selection. We understand & we’re here to help.

(Want to know MORE? Visit for the FULL story)

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